Jesse Hood

Capstone project

Task: work independently or in groups to design a professional level project for a chosen client

I partnered with another student, producing brand assets, a branding guideline document and promotional material to propose the launch of Vivo Burrito, a rebrand of the Plan Burrito Mexican restaurant in Hitchin.

Final product

Logos: Wordmarks

Logos: Wordmark and slogan stickers

Logos: Icon variations

Brand colours and values

Food/menu icons (burrito, taco, nacho, churro with chocolate dip, juice and water)

Instagram post samples

Idea development

Early Plan Burrito icon concept

Typeface and graphic logo exploration

Plan Burrito word association

We weren’t working for the parent company so we had to create a new identity…

Early Vivo Burrito visual exploration

Vivo = living in Spanish

AND SO

Vivo Burrito = living burrito

We included a Spanish word as Spanish is the most spoken language in Mexico, where the restaurant’s cuisine primarily originates from.

However, the earliest Vivo icon concepts were too obvious and lacked character

Initial logo with typeface and icon variations